Designing Systems That Move Metrics.
Digital Product Leader | Design Engineer
I design systems that turn complexity into products that perform. Across insurance platforms, enterprise tooling, civic infrastructure, and AI-driven workflows, I've shipped work that increased revenue, reduces risk, and scales. My work sits at the intersection of design, engineering, and conversion strategy. Every structure, word, and decision is intentional and compounds toward a measurable outcome. I see the system before it exists, and make it real.
If you're building something complex and need someone who will care about it as much as you do, probably more, let's talk.
Nielsen Norman Certified, End-to-End Experience Engineering, Strategic Product Design
Product Systems
& Patterns
A practical approach that aligns people, process, and outcomes from intent through ideation to delivery
UX Systems
Design systems, interaction patterns, scalable UX standards that survive production.
Complex Workflows
Forms, decision paths, and data-dense flows designed for clarity and conversion.
Enterprise Trust
Shipped work for insurance, federal finance, and global enterprise platforms.
Decision Clarity
Design that reduces ambiguity and supports confident decisions under real-world constraints.
Featured AI Project Demo
Client Intake AI That Qualifies and Routes High-Intent Real Estate Leads.
Built an AI-integrated intake system that engages visitors, qualifies buying or selling intent, and routes them to the right specialist with structured outputs for downstream workflows, reducing manual triage and increasing lead conversion.
Visit the website and try the Live Agent in the bottom corner to experience the system in action.
Impact | Selected Product Systems, That Drove Outcomes.
Cisco - Enterprise Software Licensing Experience
Redesigned Cisco's global B2B licensing platform into a navigable system that increased product adoption, reduced support dependency, and supported multi-million-dollar revenue growth.
Multi-Brand, Revenue-Critical UX Systems
Mobile Conversion Architecture Direct Quote Experience
Increased quote completion in a regulated personal auto insurance flow by redesigning the revenue-critical desktop and mobile journey from intent to bind.
View System
DTC Brands, Conversion System for Regulated Insurance Flows
Built and scaled a multi-phase quote system that increased completion volume 14x and lifted estimated value from $27K to $341K. Focused on reducing early-stage friction, then introducing controlled data capture to improve pricing accuracy without sacrificing conversion.
View Product Work
City of Los Angeles - Strategic Compliance & Zoning Interface (GIS Platform)
UX and UI design and strategy for a geospatial planning platform under strict regulatory constraints.
Zoning UX Case Study
Atlassian - No-Code Workflow Automation (Consulting)
Consulted on workflow automation features within a no-code productivity platform.
View Case StudyDesign Systems & Enterprise Redesigns
Led multi-brand enterprise redesigns and built governed design systems to standardize UX, scale across products, and support revenue-critical experiences.
View Case StudyMethods | AI-Augmented Product Work
AI in Practice | Production Architecture
Designed and implemented retrieval-augmented workflows with access control, governance, and grounded responses.
View AI SystemRapid Prototyping with Base44 and my thoughts on Vibe-Coding
From Figma to functional demo in a one-day validation sprint, reducing engineering load and accelerating product discovery.
View Live PrototypeAI-Augmented Leadership
Frameworks for integrating AI into operating models with clarity, safety, and measurable impact.
Download EbookReferences - Work used in production across healthcare, finance, and government.
Senior Tech Recruiter
“Ramona is not only one of the best consultants I have had the pleasure of working with, she is also one of the finest people I know. I met with Ramona in …
View Recruiter EndorsementFormer UX Manager and Accessibility Evangelist
“Ramona Dsouza worked for me as a Senior UX Designer and I am happy to provide this letter of recommendation. From the beginning, Ramona distinguished herself from a competitive field …
View Manager ReferenceStrategy & Partner Leader
“What a great partnership! Ramona worked with us on a high impact initiative and hit the ground running. She helped us go from concept to reality in just a few months. More than a functioning site, she helped create a brand that …
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