What's Stealing Your Conversions
The mistake nobody measures causing an invisible tax on your product metrics and quietly breaking your funnel behind the scenes.
View FindingsNot a blog.
Insights on design and decision-making.
Fair warning: I don't write often. When I do, it's because something in the work bothered me enough, or excited me enough, that I couldn't not.
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Articles
Rethinking Design Systems Today
A practical look at how teams adapt structure over time, balance consistency with speed, and design for clarity in an AI-assisted world.
View FindingsRapid Prototyping with Base44 and my thoughts on Vibe-Coding
From Figma to functional demo in a one-day validation sprint, reducing engineering load and accelerating product discovery.
From Figma to FlightOut in the Wild. | Things I've Shipped & Said.
Conference speaking
Speaker at UXDC Conference while at the Federal Reserve Bank, presenting on component-driven design and its role in scalability, governance, and trust.
Digital product
Creator of Begin Learning Drupal, a digital product designed to help designers and developers understand Drupal through real system thinking.
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