What's Stealing Your Conversions
The mistake nobody measures causing an invisible tax on your product metrics and quietly breaking your funnel behind the scenes.
View FindingsNot a blog.
Fair warning: I don't write often. When I do, it's because something in the work bothered me enough, or excited me enough, that I couldn't not.
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The mistake nobody measures causing an invisible tax on your product metrics and quietly breaking your funnel behind the scenes.
View FindingsA practical look at how teams adapt structure over time, balance consistency with speed, and design for clarity in an AI-assisted world.
View FindingsFrom Figma to functional demo in a one-day validation sprint, reducing engineering load and accelerating product discovery.
From Figma to FlightSpeaker at UXDC Conference while at the Federal Reserve Bank, presenting on component-driven design and its role in scalability, governance, and trust.
Creator of Begin Learning Drupal, a digital product designed to help designers and developers understand Drupal through real system thinking.
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